Constrained AI resources
Core products consumed top AI talent and focus, leaving business units without the technical expertise or capacity to support their high-priority initiatives.
Case study · AI Acceleration
One path from executive AI mandate to production
How a Fortune 100 technology leader used MARCO® to prioritize, staff and deploy executive-mandated AI across its business, with enterprise-wide visibility and without adding headcount.
Overview
The story at a glance
A Fortune 100 global technology leader had deep AI resources behind its core products. What it lacked was AI capacity for the critical workflows across its many business units and functions.
Research, marketing, supply chain, finance and other functions across the business had high-priority operational challenges, and executive mandates to solve them with AI. Every solution had to be secure, meet strict requirements and stay cost-effective. But teams were building AI tools that weren’t connected, diluting impact and duplicating vendor management and sourcing costs. And with each new executive request, the problem grew.
The company needed a structured way to get more high-priority AI into production, with governance and oversight, and without adding permanent headcount. MARCO® gave it that path, and the operating layer to deliver AI at scale, consistently, with more visibility and control across the business.
The challenge
Executive mandates for AI, outpacing the capacity to deliver
Executive and operational leaders kept coming back to the same questions:
How do we deploy more AI for our critical business workflows and high-priority operational initiatives when specialized AI resources are scarce?
And how do we do it in a way that is structured, secure and cost-effective, while giving senior leadership a clear view of our AI investments across the organization?
Disconnected builds
People across the company built AI tools on their own, with no shared view of what already existed. Similar work was started more than once.
A high bar for release
Executive-visible initiatives had to be secure and meet strict requirements while showing a clear path to production.
The solution
Discovery first, so what gets built reaches production
The customer uses MARCO® as one structured path to capture demand, prioritize, assemble expertise and deploy at scale, with governance and oversight built in. Discovery comes first: every initiative is defined, checked against what already exists and staffed before anyone builds. On-demand AI talent capacity adds the right specialists for each initiative, without adding headcount.
What drives deployment success
Structured discovery
AIC forward-deployed engineers work with each business owner to define the decision an initiative supports, its requirements, data, security needs and expected value. Agent-assisted Demand Activation prepares the assessment; the owner approves it.
Similarity scoring
MARCO® compares every new request with what has already been built or is underway across the company. When a match exists, teams reuse or extend it instead of starting again, which cuts fragmentation and waste.
AI talent on demand
Access to 30,000+ forward-deployed engineers ensures they have the right expertise, at the right time, to deliver the project into production, on time.
Company-wide visibility
Leaders see what has been deployed across every function in one place, so a team in finance can find and view project costs, ROI, or build on work already running in marketing or R&D.
The impact
95% of pilots now reach production, reducing waste and enhancing ROI
The path now spans marketing, R&D, finance, supply chain and the services business. Deployments range from agentic research assistants to knowledge services that give cited answers and decision intelligence for R&D and operations.
One centralized place
Every function requests, tracks and reuses AI through the same path, so leaders see what exists before funding something new.
Speed to value
Discovery and reuse remove false starts. Initiatives move from executive request to production on a known route.
Cost-effective capacity
Vetted specialists join for the work at hand and step back when it ships, delivering ROI without permanent headcount.
Expected ROI, delivered
High-priority projects run from one centralized place on cost-effective capacity, with results tracked against each business case so leaders see the return on every AI investment.
“The AIC team displayed the technical expertise, strong collaboration ethos, and thought leadership that have been invaluable to the success of this pioneering project.”
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